News & Updates

News & Updates

Latest Industry Trends and Association Activities

From the latest news in the butler industry to association activity reports,
we deliver comprehensive information about butler culture.

Raffles Sentosa Luxury Escape Package (from SGD 4,985 per night)
Important
October 15, 2025
Important

Raffles Sentosa Luxury Escape Package (from SGD 4,985 per night)

Raffles Sentosa Singapore launches 4-day bespoke luxury escape package including dedicated butler service from SGD 4,985 per night. The existence of ultra-premium packages with butler service demonstrates the high added value of butler services.

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Raffles London "The Butler Did It" Campaign Chapter 2
Industry Trends
September 17, 2025
Industry Trends

Raffles London "The Butler Did It" Campaign Chapter 2

Raffles Hotels & Resorts announces Chapter 2 of "The Butler Did It" campaign, now set in London's historic The OWO building. Featuring British actor Henry Golding, this campaign showcases the modern value of hyper-personalized butler service through a cinematic approach.

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Downton Abbey: The Grand Finale Movie Release
Event
September 12, 2025
Event

Downton Abbey: The Grand Finale Movie Release

The final film of the globally beloved series grosses $46 million. Legendary butler Mr. Carson returns in this moving portrayal of butler tradition and pride, representing the culmination of butler culture.

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AI Hospitality Revolution
Technology
August 14, 2025
Technology

AI Hospitality Revolution

AI technology adoption in the hospitality industry is accelerating, with numerous examples including Hilton's "Connie," Accor's AI energy management, and Radisson's "infinity room." This demonstrates the industry-wide trend of butler service and technology integration.

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Grant Harrold Royal Butler Memoir Published
Report
August 1, 2025
Report

Grant Harrold Royal Butler Memoir Published

Grant Harrold, former butler to King Charles, publishes memoir chronicling his royal butler experience and professional pride. The experience of a royal butler, the pinnacle of the profession, gains attention as a published work.

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Swiss Ultra-Luxury Travel Boom (Private Ski Butler)
Industry Trends
March 3, 2025
Industry Trends

Swiss Ultra-Luxury Travel Boom (Private Ski Butler)

Ultra-luxury travel services boom in the Swiss Alps, featuring private ski butlers, live-in chefs, and rare cigars. This demonstrates that butler service has become an essential element in ultra-high-net-worth lifestyles.

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Hong Kong Butler AI Achieves Profitability
Technology
February 1, 2025
Technology

Hong Kong Butler AI Achieves Profitability

Hong Kong startup Butler AI achieves profitability in Q4 2024 with AI-powered property management platform, with revenue growing 3x year-over-year. This demonstrates the butler concept succeeding as a technology business.

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TIBA Wins Global Award for Fifth Consecutive Year
Report
December 20, 2024
Report

TIBA Wins Global Award for Fifth Consecutive Year

The International Butler Academy (TIBA) in the Netherlands is recognized as Best Butler Training Institution for the fifth consecutive year at the Corporate Livewire Global Awards. This demonstrates international standards and authority in butler education.

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China's Wealthy See Surge in Butler Demand
Industry Trends
December 4, 2024
Industry Trends

China's Wealthy See Surge in Butler Demand

Butler service demand surges among China's wealthy, with butler service companies managing over 1,000 staff emerging. This represents an important market signal showing rapid growth of butler services in the Asian market.

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Jumeirah Burj Al Arab 25th Anniversary
Event
November 30, 2024
Event

Jumeirah Burj Al Arab 25th Anniversary

Dubai's Jumeirah Burj Al Arab, one of the world's most luxurious hotels, hosts special event commemorating 25th anniversary, reflecting on the history and innovation of butler service.

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Global Butler Shortage Drives Salaries Above $130,000
Important
October 15, 2024
Important

Global Butler Shortage Drives Salaries Above $130,000

Global butler shortage drives head butler salaries above $130,000. Market conditions reveal demand far exceeding supply, with butler service demand surging worldwide.

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Raffles Hotels & Resorts Global Brand Campaign "The Butler Did It"
Industry Trends
September 10, 2024
Industry Trends

Raffles Hotels & Resorts Global Brand Campaign "The Butler Did It"

World-renowned luxury hotel brand Raffles Hotels & Resorts launches innovative global campaign "The Butler Did It" celebrating legendary butler service. Featuring prominent fashion industry creators, this groundbreaking initiative communicates the modern value of butler service worldwide.

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Weave Robotics Announces Isaac Home Robot Butler
Technology
September 9, 2024
Technology

Weave Robotics Announces Isaac Home Robot Butler

Weave Robotics announces $59,000 home automation robot "Isaac," with initial 30 units scheduled for fall 2025 shipment. The butler service concept is being realized as a concrete commercial product.

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Apple Robot Butler Development Project Initiated
Technology
April 4, 2024
Technology

Apple Robot Butler Development Project Initiated

Apple, one of the world's largest technology companies, is reported to be developing autonomous robot butlers with approximately 2,000 employees. Butler service concepts are becoming targets for cutting-edge technology investment.

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